The proprietary knowledge, in my opinion, would first & foremost be generated from the human resources working on various projects to serve respective clients in the best of their capacity.
Even in the world of AI & ever evolving technology, what we cannot discount is the human factor. The way we absorb the client expectations on a daily basis & constantly compute various strategies to best address their concerns is the most valuable data asset a company can have. From my experience, in a cut-throat market environment, when a competitor entity tries to poach a client, it is usually the stakeholder’s experience with the ongoing vendor that makes the difference. Proprietary knowledge comes in handy at such times when navigating tough waters simply because you are familiar with which way the current flows. Beyond the broader deliverable, there is always the question of how you get there & how you make the client feel in a day-to-day scenario; that is what one takes back home. I truly believe that we can build on our relationship with the respective clients irrespective of the business size & our personalized approach has the potential to differentiate us from the rest who may see business only as business & not an extended global family!