Data traditionally has been treated like a big elephant with 7 blind men in a room. Everybody has a slightly different understanding of what data is and what the data issues are. Some see it as only a data architecture problem, some see it as a data storage issue, and some as an analytics problem. Organizations need to take a holistic view of data and this book attempts to do the same - looking at data from the lens of both business and technology and propose a practical framework for effective collaboration.