Mastering the Data Paradox

How will this exponential growth of data affect the world? Will it change the way of doing business? If yes then how?

Data is continuously changing the way we live and the way companies do business. If we look at it from the customer’s perspective, they are spoiled by choices, made possible by greater personalization of products and services. So much so that it has led to evolution of consumer expectations. From a business’ viewpoint, data has led to deeper insights into consumer behavior, enabling them to deliver transformational consumer experiences. This has led to blurring of boundaries where customers expect “Amazonification” of services and “Netflixization” of experiences across industries.Today, a leading mobile telecommunications service provider is also providing financial services and entertainment too. This is the phenomenal shift brought by data and this is just the beginning.